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Masashi Takamatsu - New President for Unicarriers Europe

Masashi Takamatsu has been responsible for the international truck manufacturer's Europe-wide business as the new President since 1 May 2018. In his role, he is focusing on strengthening the UniCarriers and TCM brands, which will be further developed under the umbrella of UniCarriers’ new owner Mitsubishi Logisnext. Masashi Takamatsu takes over the position from Nobuo Yo, who returns to Japan as Head of the Overseas Sales Division of the company.

New president for Unicarriers Europe


One of the new President’s most important goals is to continually increase the market share of the UniCarriers and TCM brands in Europe. Measures employed here include reinforcement of key account management and expansion of direct sales. On top of this, Masashi Takamatsu also plans to expand the offering of forklifts for the rental and used vehicle business. In addition, over the coming years sales in the European focus markets are set to be standardised by means of a one-stop shopping model. This comprises of not only a full range of warehouse and counterbalance trucks, but also all services in the UniCarriers 360° concept – from warehouse planning and fleet management to training in the area of health and safety.

Masashi Takamatsu - New President for Unicarriers Europe

“Service and aftersales play an ever more important role in the purchase decision”, explains Masashi Takamatsu.
“With our one-stop shopping concept, customers get all the services required for the management of their forklift fleets from one source through their local distribution partner. This creates a greater incentive to choose a product from the UniCarriers portfolio.”
Takamatsu has extensive expertise in the material handling industry and direct sales of forklifts: Amongst other roles, he worked in the Netherlands and in Sweden for UniCarriers’ original brands Nissan and Atlet, before moving to Thailand to take over as President of UniCarriers Asia in 2012.

UniCarriers Americas announces Forklift Industry Summit


Event to bring together hundreds of industry professionals to learn about the latest in material handling and forklift technology. UniCarriers Americas Corporation has announced the launch of its first Forklift Industry Summit, to be held October 10-12, 2018, at the Intercontinental Hotel Miami.

The exclusive, three-day event kicks off with an opening reception bringing together dealers, component suppliers, aftermarket suppliers and industry experts for an opportunity to learn about the industry’s hot topics and the future of forklift material handling.

UniCarriers Americas announces Forklift Industry Summit

With an estimated attendance of 375 professionals, the event presents information-sharing opportunities and a chance for UniCarriers’ dealers and suppliers to network and share information for the first time in a business setting.



Following the welcome reception on Wednesday, the summit agenda features a keynote presentation and numerous opportunities for attendees to participate in breakout sessions and roundtable discussions with influential leaders. Speakers will bring unique insight on the forklift industry, and UniCarriers will also reveal its upcoming product roadmap.
“In the past we’ve hosted separate dealer and supplier meetings, but we wanted to change things up a bit and bring everyone together in the same place for an event unlike any we’ve ever had,” said James Radous, president of UniCarriers Americas. “This would have been enough, but we decided to up our game and bring in industry experts throughout business and the media. The goal is for us to be industry-leading and create value for our dealers.”
Additional event details including the theme and event speakers will be released in the upcoming months leading up to the summit.

Comments

  1. Hanna Monica2:42 PM

    Hey guys forklifts are now very common but i am looking for forklift rentals in Los Angeles so i can rent it and complete my shifting its not possible without it, as i live alone there is no one who could help me so lifter would be okay to help me

    ReplyDelete

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